Should I Pay For a Keyword Research Tool?

By on October 3, 2016

On personal blogs, and on webmaster forums all around the planet, internet business owners ask about the dissimilarities between free keyword research software and tools, or web-based tools, that they need to pay to utilize. This relevant question is more than reasonable, too, as much keyword tools could be very costly – for a “newbie” especially. Key word research tools can run $50 to $1,000 or even more for one-time purchase software, and $50 to a huge selection of dollars monthly for subscription-based tools. So, are the distinctions between the paid and free keyword tools worth the price tag?

First of all, you must understand the differences between free keyword research tools and tools that you purchase, at least on an over-all level. At face value, it seems that many free keyword tools, pretty much, provide the same types of information that paid tools provide – variety of competitors, predicted daily or monthly searches, related keywords, and sometimes even the KEI of a particular keyphrase as Keyword Supremacy, Long Tail Pro. However, with all of their similarities even, many for-payment keyword tools exceed the reach with their free counterparts in less obvious ways.

For instance, many paid keyword tools are the convenience of offering a quantity features using one screen, or for the most part, one-click away from the display you’re viewing. In other words, paid keyword tools, more often than not, are designed to allow you to execute all your key word research from the same interface.

As opposed to that – if you have free keyword tools to perform your research, there are a good chance that you’re going to utilize several different tools — tools on different websites, and even a combination of desktop software and web-based software sometimes. Not only can this be inconvenient, but it could be time consuming as well.

Also, paid keyword tools have a tendency to delve deeper in to the keyword market. You can not only obtain more data from paid keyword tools, some help you find lateral keywords also, or keywords that are directly related to your primary keyphrase, but may or may not contain the primary keyphrase, and which can be frequently ignored by your rivals.

For example, let’s say that you run a website devoted to headaches – you decide to do your keyword research on “headaches” and also you get all of the commonly-returned suggestions associated with the key term. However, with a lateral keyword recommendation tool, you may discover conditions like arthritis, pain, again pain, neck pain, healthcare, health, doctor, therefore – keywords carefully related to head aches forth, but just way enough from the norm to remain outside of the reach of traditional keyword tools.

Feature differences aside, there may be another essential aspect to consider – your preferences. If you only need periodic keyword research, and you merely cater to one market – subscription-based keyword research services may be overkill. However, if you are constantly working in new keyword markets, or you operate an enterprise that will require ongoing keyword research – the paid solution is oftentimes completely justifiable.

Purchasing a keyword research tool, or subscribing to a ongoing service, is recommended under certain conditions highly. If you need in-depth research on your keyword market, if you prefer an all-in-one solution rather than using several different tools, or if you regularly need to perform research in several markets — you might like to consider pursuing the paid route. For the occasional key word research though, free keyword tools can work just fine.


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