Have you got one? You don’t understand what “Viral Marketing” is? So many Internet marketers like to throw around the word “Viral Marketing” to sound smart, cool and savvy. But the truth is, hardly any really “obtain it.” Because you want something to be “viral” doesn’t mean it will be!
“Viral Marketing” to put it simply, is where you’re offering something of value so the recipient will want to pass it to others. “Viral Marketing” describes any strategy that encourages individuals to spread a marketing subject matter to others, creating the prospect of exponential development through AutoViral.
Would you or have you ever endured a Hotmail address? This is one of the Internet’s first highly-successful Viral-Marketing campaigns. Consider what the smart imagination at Hotmail pulled off. They provided away email service and addresses. And they attached a tagline in the bottom of each email message sent. “Get a private email account“. Then, they simply stood again as people emailed their network of friends, family and business contacts all over the globe.
A highly effective Viral Marketing strategy should incorporate some sort of giveaway or natural viral element that begs to be passed on and does not scream “sales-pitch”. It could be a controversial or newsworthy video recording or a humorous email or a particular article that deals with a unique way to a challenge impacting on certain individuals. (more…)